Logo EliteDesignAward

“ Upcycle Bed ”

Elite Company, founded in 1895, which head office is in Aubonne (Switzerland), organises starting on 2020 September 1st, the fourth edition of Elite Design Award contest, rewarding the best creations with the theme “Upcycle Bed”.

Elite seeks to support creation and innovation through design by offering creative people the opportunity to reflect on the function of the bed as the centrepiece of everyday life. Aesthetics and design must be combined with comfort.

The rules The brief

Logo EliteDesignAward

House of Elite

Presentation

Elite is part of the craft tradition of Master Upholsterer Jules-Henri Caillet and was created in Yens-sur-Morges in Switzerland in 1895. Initially, the Caillet family specialised in upholstery and then went on to gain expertise in mattress manufacturing and build a reputation in the region. With the advent of automated tools, Robert Caillet, the founder's son, sought to integrate progress within his company by marrying craft and mechanisation. In his view, and indeed that of successive generations, progress was key to the manufacture of a good mattress.

Artisan production offers freedom of choice and the opportunity to use high-quality natural materials (Swiss wool, alpaca wall, cashmere, pure tail hair, camel wool, Tussar silk, etc.). Expertise in combining these different materials and rigorous design combine to produce exceptional bedding. “Fine materials for a good night’s sleep”. From the outset, the family business was careful to select only environmentally friendly, sustainable raw materials. Production, which still takes place in Switzerland, relies on a relationship of trust with partners, expertise and attention to details by the company’s employees. This leads to ethical, ecological and social responsibility both on the part of partners and customers as on that of its employees.

  • The birth
    of a mattress
  • The Boxspring,
    ancestral know-how
  • The headboard,
    the essence of the bed

Elite house seeks to forge its own distinctive path and prioritise craftsmanship and well-being. It is alert to customer experience and offers bespoke solutions. It strives its utmost to ensure that its products are both sustainable and environmentally friendly.

From consultation to manufacture, Elite’s employees are constantly on hand to meet their customers’ every demand. A job well done, the pursuit of excellence – these are the values that Elite seeks to convey in designing its products. The company is defined not only by its quality guarantees and commitment to innovation internally, but also by its fine, delicate materials and the talents of its craft workers.

Elite is part of a long tradition of bed making and seeks to advance the design of premium beds. This competition looks to foster new ideas through the combination of design and traditional craftsmanship.

Previous Editions

Elite Design Award 2020 - Projet de Segio et Dariel - 1er
Elite Design Award 2020 - Sergio Luis Torres Gallué and Dariel Quiñones Torres - 1er 1st prize Sergio Luis Torres Gallué & Dariel Quiñones Torres

Sergio and Dariel are designers established in Spain; graduated in Industrial Design from the ISDI University of Havana, Cuba. They focus their design activity on lighting, furniture and interiors. Its concepts are based on functionality and usability, incorporating traditional materials into contemporary forms.

They have been working as freelancers creating emotional lighting, which remark textures to blur emitted light, furniture and interiors with versatility taking into account new ways of furniture uses and current interactions users-spaces. They were top 5 in the 1st Arturo Alvarez Young Talent Award/Handmade Lighting Design with “Squama” and finalists in Young Bird Plan 2018 Matrix Modular Office Furniture Competition with “Delita”. Read more

See the project

Elite Design Award 2020 - Projet de Buket et Erman - 2e
Elite Design Award 2020 - Buket Hoşcan Bazman and Erman Bazman - 2e 2nd prize Buket Hoşcan Bazman & Erman Bazman

Buket Hoşcan Bazman was born in Izmir, Turkey, in 1989. Graduated at the Işık University and after few years of working in the industry, she founded own design brand under the name Marbleous in 2015, which produces marble detailed furniture and objects. In 2018, Buket set up her own design studio in Tesvikiye, Istanbul. Currently, besides Marbleous, she is working to creating timeless furniture pieces, objects and lights for international clients.

Erman Bazman was born in Istanbul, Turkey in 1988. Graduated at the Interior Design, Faculty of Fine Arts Yeditepe University, and after he worked in leading architecture firms at Istanbul. Currently, he is working at Kocaciklioglu Architects and he teaches "Computer Aided Design" at Altınbaş University. Also, he is working on furniture design with Buket Hoşcan Bazman. Read more

See the project

Elite Design Award 2020 - Projet de Ludivine et Arthur - 3e
Elite Design Award 2020 - Ludivine Gay and Arthur Schmidt - 3e 3rd prize Ludivine Gay & Arthur Schmidt

Ludivine and Arthur met at the Nancy Architecture school in 2016. In 2018, they went to Mexico for a school exchange. During that year, they traveled all around South America. They discovered rich cultures and environments that will nourish they creativity.

Today, they both are employed by an architecture agency in Barcelona, where they work with multicultural teams on several projects on architectural or urban scale. In their spare time, they work on projects for competitions. They recently won a price for their reinterpretation for the vernacular alsacian house.

For their projects, the team values their personal experience and understanding of the modern world, with a great respect for life and the environment. Read more

See the project

Elite Design Award 2019 - Projet de Shahril Faisal - 1er
Elite Design Award 2019 - Shahril Faisal - 1er 1st prize Shahril Faisal

Shahril Faisal was born in Kuala Lumpur in 1983. His passion towards creativity and creation since young has led him to pursuit his degree in industrial design from University Technology Malaysia in 2006. From 2007 to 2013, Shahril has worked as a Product Designer for the Japanese multinational manufacturer of Shimano Malaysia and as a Senior Automotive Stylist for Nissan Parts Malaysia.

In 2014, he founded Shahril Faisal Design Studio, a studio based in Delft, Netherlands. Four years later, Shahril Faisal Design Studio relocates back to Kuala Lumpur as he has worked with three different emerging Malaysian furniture brands to build a furniture collection as well as their Creative Director.

He became the 1st Winner of the 48th Formabilio International Chair Design Contest 2015 in Italy. In 2016, Shahril was shortlisted in the UK Restaurant & Bar Product Design Awards and regarded as one of the top ten designers in Malaysia by Home & Décor Magazine.

His works has been exhibited in furniture fairs, art installation and galleries across Kuala Lumpur, Milan, Paris, Tokyo, Shanghai, Taipei, Singapore, Melbourne. He has also worked as guest lecturer in several Malaysian universities and colleges as well as a guest speaker in numerous events across Asia. Shahril has also worked as a guest lecturer at several Malaysian universities and colleges as well as numerous events throughout Asia. Read more

See the project

Elite Design Award 2019 - Projet de Zohreh Ahooei - 2e
Elite Design Award 2019 - Zohreh Ahooei - 2e 2nd prize Zohreh Ahooei

Iranian born Zohreh Ahooei, a product design graduate from Niederrhein University of Applied Sciences in Germany is the founder of Zurich based Ahooei Design studio. Focusing on the use of colours and materials, she has been a leading creative for design projects in a variety of industries, such as furniture, fashion and automotive. Her design philosophy cycles around the idea, that only the perfect blend of colour, material and finish will sharpen and embrace the best perception and full beauty of a product. Read more

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Elite Design Award 2019 - Projet de Rachel Suming - 3e
Elite Design Award 2019 - Rachel Suming - 3e 3rd prize Rachel Suming

Rachel Suming is a French multi-disciplinary designer. After graduating in product and furniture design at Ecole Boulle Paris, she specialized in design for craftsmanship and luxury with a master degree from Swiss school ECAL.

To highlight a refined profile and focus on beautiful materials, an extensive graphic research initiates each project in order to result in a design as sleek and simple as possible. With this minimalist approach, she created the “Nine” bed. Read more

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Elite Design Award 2018 - Projet de Maite Otano et Pablo Santos - 1er
Elite Design Award 2018 - Maite Otano et Pablo Santos - 1er 1st prize Maite Otano & Pablo Santos

Pablo and Maite are a team of multidisciplinary designers based in Barcelona. Their activity involves product and furniture design, with a strong focus on the user's experience. The foundation of their project is the balance between functionality, harmony and durability. They look for innovation, excitement and pleasure, aiming to make people's life easier and more pleasant.

See the project

Elite Design Award 2018 - Projet de Fuhua Wang et Weichih Chen - 2e
Elite Design Award 2018 - Fuhua Wang et Weichih Chen - 2e 2nd prize Fuhua Wang & Weichih Chen

Fuhua and Weichih are Taiwanese designers graduated in product design from NABA in Milan in 2015 and 2016. After they met in Milan they decided to work as partners for multiple design projects. Their design approach specializes in materials driven, process led, and industrial design across consumer products and electronic goods.

See the project

Elite Design Award 2018 - Projet de Chung-Yen Chang - 3e
Elite Design Award 2018 - Chung-Yen Chang - 3e 3rd prize Chung-Yen Chang

Chung-Yen Chang is a Milan based product and furniture designer. After graduated from Domus Academy, he started his career in collaboration with Stefano Giovannoni. In Chang’s work, the design conducts as not only shape polishing but also as a practical solution that reflects user experience and emotional connection beyond the objects.

See the project

Goals

Prizes

1 CHF 5’000
2 CHF 3'000
3 CHF 2'000

Aims of the competition

  • Show Elite’s expertise
  • Boost creative design in the field of bedding
  • Transform ideas to product
  • Give students and young professionals the opportunity to be exhibited at Milan Design Week 2021

The theme “Upcycled Bed”

The bed may be perceived as a symbolic item that has evolved over time. In the 17th century, it was considered as an object of great value and it was common to receive guests lying on the bed. It was also a place of demonstration and power with hunting trophies above the bed. Today, it represents more an intimate place, used also as a decorative item according to aesthetic style, but still not enough considered in our living space. The competition aim is to rethink the bed as well as its surroundings as an object suited for current lifestyles. The proposal, aimed at private individuals, should tell a story that takes into account the bed environment (central, leaning against the wall, etc.) and the privileged user experience. The project should relate the bed uniqueness both in its use and in the details quality of its manufacture, such as a piece of haute-couture, while asserting its volumes, materials and assemblies.

Environmental challenges that we are facing, force us to change our bad habits if we want to keep on enjoying all planet resources. The theme “Upcycled Bed” is perfect; upcycling is the action of retrieving materials or products that are no longer in use, in order to transform them into materials or products offering higher quality. Upcycling is about sharing, exchanging, lending, and repairing instead of producing with a planned obsolescence. This topic should be thought in association with the high-quality spirit making the prestige of Elite beds that are renowned for their noble aspect and their longevity of use. The use and evocation of Elite's know-how, related to the current production process – namely woodworking, upholstery and leatherwork, is strongly encouraged. The use of at least one natural, recyclable and/or locally sourced material is mandatory.

The candidate has to offer a bed support (bed base and headboard) related to this theme. The proposal is designed for individuals who dream about a unique piece. The proposal should include the manufacturing constraints mentioned in the specifications.

Conditions

Who

The Elite Design Award is open to anyone longing to one of the following categories

  • Graduates of schools of design, architecture, interior design or engineering
  • Practitioners without qualifications, but who can provide evidence of having worked in the areas of design, architecture or interior design
  • Students of schools of design, architecture, interior design or engineering
  • Any person wishing to innovate in bedding
  • Individually or in teams (2 people max.)

What

The following criteria will be used to assess the proposals

  • Consistency with the positioning of the company (craftsmanship, luxury, well-being)
  • Quality of the presentation and narration (clarity)
  • Aesthetic quality of the project
  • Functional quality of the project (use and experience)
  • Technical and functional feasibility
  • Creativity and originality of the response to the competition theme and specifications

Technical characteristics and constraints

These constraints must be adhered in order to combine style and comfort

  • The base bed must be a minimum of 10 to 12 cm deep
  • The reference mattress you shall work with is 180 cm wide and 200 cm long
    (Elite mattresses are 22 cm to 35 cm deep)

Disqualifications

  • If non-compliance with the evaluation criteria, technical characteristics and constraints
  • If sending more than one project per team or per person
  • If multiple registrations
  • If the project contains more than 3 pages or less than 3 pages
The Rules The Brief

Calendar

1 Registration process

  • 1st September 2020
    Opening of the registrations
  • 1st November 2020
    Deadline for the registrations and the issue of registration numbers

2 Submission process

  • 1st November – 13th December 2020
    December 10th 2020 midnight Geneva time, as recorded by the date and time that the email is sent, is the final deadline to submit the project at the following address Please enable javascript

3 Selection process

  • January 2021
    Selection of the projects by the jury
  • February 2021
    Announcement of the winners*
  • 13-18th April 2021
    Presentation of the projects and award ceremony during the Milan Design Week 2020

*The winners will be informed by email. The non-winners participants will be informed via social media only.

Jury

When the projects have been submitted, the jury will meet in January 2020 to select the prizes winners. Be creative !

Elite Design Award: Daphna Glaubert

Daphna Glaubert

Architect and Design Management Specialist

Trained as an architect, Daphna Glaubert worked for 8 years in international architecture and design offices before specializing in design management and innovation. She currently collaborates with the HEIG-VD business school and the ECAL design school to promote the practice and culture of design within companies.
www.daphnaglaubert.ch

Elite Design Award: Bertille Laguet

Bertille Laguet

Product Designer

Bertille Laguet is a designer graduated from ECAL, and she is also a blacksmith. You can find her at "La Forge" in Chexbres a village in the vineyard along the lake Geneva in Switzerland.
www.bertillelaguet.ch

Elite Design Award: Laure Gremion

Laure Gremion

Industrial Designer

After her studies at ECAL and Design Academy Eindhoven, Laure Gremion gained professional experience by working in various companies before launching her own studio in early 2017. Stimulated by ambitious projects, she spices up her creations by collaborating with various specialized companies. Following her attempts to bring a new angle that will make you smile and dream while being functional.
www.lauregremion.ch

Elite Design Award: Iria Degen

Iria Degen

Interior Designer (Studio Iria Degen)

After a law degree in Zürich and her studies at École Camondo in Paris, Iria Degen worked for the French interior architect, Andrée Putman. In 2000 she founded her own interior design studio. Today she runs her office in Zurich and has realized numerous international projects. She is a member of the Association of Swiss Interior Architects and she is the Swiss delegate of the International Federation of Interior Architects/Designers.
www.iriadegen.com

Elite Design Award: Jörg Boner

Jörg Boner

Industrial Designer (Studio Jörg Boner)

Jörg Boner is based in Zurich. His developments continue to question conventional modes of production. His work emphasises innovation in production and functionality in use as much as the beauty and elegance of objects.
www.joergboner.ch

Elite Design Award: Sandro Savoretti

Sandro Savoretti

Master Cabinetmaker

Trained as a cabinetmaker 30 years ago, Sandro Savoretti runs his own workshop with a team of over 20 employees in Tolochenaz. Over the years, he has been working with the best architects who benefit from his recognised know how and creativity. Thanks to his knowledge and experience Sandro creates unique leaving spaces and made-to-measure furniture.
www.savoretti.ch

Elite Design Award: François Pugliese

François Pugliese

Director & CEO of Elite

François Pugliese has an enterprising mindset and always wants to innovate in the bedding sector in oder to offer exceptional products within a focus on well-being and craftsmanship.
www.elitebeds.ch

Registration

Try your luck! We look forward to receiving your application.


Candidate carrying the project

(reference person in case of team)
*Required fields.


Co-crew

(in case of team)

Commitment and confidentiality

I certify that I have read and accepted the privacy policy, the conditions of participation, the rules and the brief. Otherwise, I will not be able to participate in the Elite Design Award competition. In addition, I certify that all the informations in this form are accurate.